Ever found yourself scrolling through post after post of honeyed tresses and wondering, “Should I dye my hair blonde?” Same. We’ve experienced similar sun-kissed thoughts and golden reveries come warmer months, but to actually take the plunge? That takes guts, commitment, and a whole lot of research.

While we can’t help but cheer you on through those first two barriers, we can definitely supply the goods when it comes to research and even do you one better: a first-hand account of what the process of going blonde (sans damage, we might add) is really like.

Before Taking the Blonde Plunge

Last summer, I spent a solid six months talking about dying my hair blonde. For the past six years, I’d been embracing my natural (what some may call “mousy”) brown color in an effort to give my stressed-out tresss a break from being colored every color but blonde. (Don’t get me wrong; I’ve dabbled in subtle highlights, but I never fully committed I was afraid I’d ruin my now-virgin strands.) Now I wanted to be blonde blonde but still look natural (read: not peroxide blonde). And, of course, I wanted my hair to be healthy. In short: I wanted a lot.

If you’re unsure of whether take the plunge, Jimieson suggests trying on wigs. “The exact color of the wig is likely achieved with textile dye so be flexible on the results,” he explains. “This is just a first step if you need the visual before going further.” 

I was already convinced so I decided to head to my new favorite salon, Buller and Rice (which is conveniently 15 minutes from my flat). Buller and Rice’s focus on sustainable haircare and eco-friendly practices are what really sets them apart from other salons. For me, going blonde as ethically as possible was an important factor, as was maintaining healthy hair with eco-friendly products, so I knew I’d be in good hands there.

How to Prep Hair for Processing

Before your first appointment, make sure hair is ready to be processed. “Thoroughly wash and condition your hair the day before,” instructs Jimieson. “Washing the same day can sensitize the scalp, but oils and build up can hinder the ability of the lightener, bleach, or dyes.”

“Be honest with your colorist as to what is already on your hair. If your hair is long, chances are color from a year ago is still on the ends of your strands,” says Richards. “A good clarifying shampoo can help remove any build up that has been sitting on the strands to help create a blank slate for lightening.” 

The Process of Going Blonde

We started off the entire process having a big chat about the type of blonde I wanted to be. This is exactly why it’s crucial to consult with your hairdresser first. Blonde hair falls into multiple categories, including icy-white blonde and balayage, so it’s important you and your stylist are on the same page. “A colorist can guide you to what looks best on you, however, it’s a 50/50 split. 

The client has to like the statement and vibe of the color, but every colorist also has their own personal taste,” says Jimieson. “Collect images of blond hair you like and dislike. If a colorist says it’s not right for you, try another colorist. If you get the same answer more than once, listen to what the experts are telling you. Don’t rush in! While three levels of lift is a classic safe amount to lighten and not damage or conflict with your skin/base color, some will love pale ash shades.” 

Rice and I both agreed I needed to stay away from brassy tones, but because my hair has a slight golden tone to it, I’d need regular toning treatments to whiten it up a little. “Everyone has underlying warmth in their hair and you can enhance or counter that pigment with toner,” explains Jimieson. “Wherever you start you have those tones and all the others going up the chart that will be revealed during the lifting process. Everyone lifts warm.”  

We also agreed we wouldn’t take the color right up to the root. Instead, we’d smudge it in to make it look more natural. “Your colorist will guide you in what is achievable and what is not. This all depends on your natural color, hair texture, previous hair color you’ve had and health of your hair,” adds Richards. “Your colorist will guide you in the right direction. This includes what shades and tones of blonde will work for your skin tone and level of maintenance you’d like. Keep in mind, the darker your hair naturally is, the more difficult it is going to be to battle warm tones.” 

The thing with going blonde is that it’s a process. You have to really want to commit, but trust me—it’s worth it. “Depending on what we’re starting with and what you’re looking to achieve, blonde can be achieved in 1-3 appointments,” says Richards. “Of course those needing a more gentle approach will be the latter. The #1 rule for going blonde is go in with realistic expectations. The more honest you are with your colorist about what you have previously done with your color will allow you to get to your goal blonde on the fastest and healthiest route.” 

“While some blonding services can get you there in a day (single and double process), other techniques for more custom colors like foils and balayage accumulate over time,” explains Jimieson. “More isn’t always more. When more is more, adding more pieces of blond should be the goal, re-bleaching hair that has already been bleached is a risky business I do not recommend. Quantity takes time, levels of lift are determined by your natural pigment combined with any artificial dye pigments you already have in your hair. Be realistic and trust your professional.”

How to Care for Hair During the Process

Going blonde puts so much stress on your hair, so it’s important to invest in the products you put on your hair both during the bleaching process and after. “Lightening your hair can be gentle, subtle and low maintenance but it can also be an aggressive ambitious move,” says Jimieson. “The amount of damage will depend on the goal and the proper use of the product by the colorist and the aftercare the client chooses for home.” 

Rice added a new treatment by Davines to the bleach before we applied it to my hair. This helped to repair the bonds from bleaching but was also meant to restructure any that were already broken. “Olaplex is a colorists best friend while blonding,” notes Richards. “This will be mixed directly into the lightener and will help prevent any possible damage. It will then be followed by a post color treatment.”

“Follow the product regimen recommended by your colorist religiously, if the product isn’t working out, ask your colorist for an alternative,” adds Jimieson.